Brand Origin Story

behind story

I have never had the opportunity to meet my grandmother in person, but her essence is deeply ingrained in my heart.

Throughout my childhood, her diary became my cherished companion. While I envied other children who could visit their grandmothers, I found solace in the pages that revealed her life's journey.

She was more than just a typical grandmother; she defied societal expectations and exuded a sense of power. I know her emotions, her triumphs, and the significant moments she experienced from her early years to her graceful aging.

Her resilience and unwavering passion defined her character. As a young girl, she enjoyed a privileged upbringing as the daughter of a wealthy businessman, reveling in the beauty of jewelry. But when her family faced financial decline, her love for jewelry remained unchanged, even though she could no longer afford the extravagant pieces. She would design her own jewelry, saving every penny until the day she could purchase the materials she desired.

Sometimes, she would use jewelry to bestow blessings upon dear friends and loved ones. Other times, she would adorn herself with jewelry to commemorate a beautiful weekend. And on certain occasions, she would use jewelry as a form of expression, conveying her thoughts without uttering a single word.

Through my grandmother's passion for jewelry, I not only came to understand her better but also developed a profound appreciation for this art form. Jewelry possesses a soul, and within my grandmother's collection, I have heard echoes of her freedom, her pride, and even moments of contemplative silence.

In the future, I believe that jewelry will continue to serve as a timeless and unique means of self-expression. Just as my grandmother left her mark through her beloved pieces, so too will each individual find their forever symbol through jewelry—a testament to their identity and personal journey.

Whatever You Can Dream For Yourself, You Deserve.

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